James Bauer-Mein, David Sneddon, Emilie Bauer-Mein – backing vocals.Jeff Bhasker – additional production, additional keyboards, guitar.Emile Haynie – producer, drums, keyboards."National Anthem" (Breton Labs Remix) – 5:23."National Anthem" (Afterlife Remix) – 3:48."National Anthem" (Tensnake Remix) – 3:43."National Anthem" (Fred Falke Remix Edit) – 3:46.Harper's Bazaar ranked the video the sixth "most fashionable video of all time". Pedestrian magazine called the video "the best music of the decade". In December 2019, the magazine listed the video as the 11th greatest music video of the decade. In January 2015, Billboard named the video as one of the 20 best music videos of the 2010s (so far). The video ends with a re-enactment of the infamous Zapruder film showing Kennedy's assassination and Del Rey reading from a love letter addressed to Kennedy, which is written from the perspective of Onassis reflecting on her and Kennedy's relationship, saying “And I remember when I met him, it was so clear that he was the only one for me.” As well as his charm and personality, saying “When he walked in… every woman’s head turned, everyone stood up to talk to him.” This monologue is often misattributed to be a real Onassis letter, but was written by Lana Del Rey. Kennedy in re-enactments of home videos during which they party on yachts, lay out by the pool, and run on the beach with their three small children. The rest of the video depicts Del Rey as Jacqueline Kennedy and rapper ASAP Rocky as John F. The video begins with Del Rey performing as Marilyn Monroe in a re-enactment of Monroe's infamous 1962 performance of " Happy Birthday, Mr. The video was premiered on Jthrough Noisey magazine's YouTube channel. Del Rey wrote the treatment for herself and ASAP Rocky saying "he'd be really perfect to star in it." Mandler described the video as being seen "through eyes, seeing this kind of castle crumble in the moment, and that shot where she's coming up out of the car, and the pain in her eyes, that destruction, it's like the whole castle is crumbling around her." Del Rey cited the video as "definitely the most beautiful thing" she's ever done. Because when you say 'Kennedy,' that immediately evokes something, just like when I say 'It's a Romeo and Juliet story.' So I think using that power, that pedigree of the story is a really fascinating place to show the loss of something, the breakdown of something." Mandler stated the concept was Del Rey's and that she was "really interested in exploring this loss of innocence, this idea that what you think you're experiencing is maybe not what it's always going to be. The music video for "National Anthem" was directed by Anthony Mandler in May 2012. In the opening of the video, Del Rey reenacts Marilyn Monroe's infamous "Happy Birthday, Mr. In 2017, the song received 58x times the amount of normal daily views on July 4. On the Fourth of July, the song gains more attention due to its name being reminiscent of the American National Anthem. There's a deep sadness underneath the sweeping string section and gangster hip-hop beats, but it's the chorus's fleeting glimpse of euphoria that'll keep you coming back." The track was praised for having a: "laconic, anaesthetised vocal that conjures up images of her swigging from a bottle of Hendricks. Further, NME praised certain elements of the track, saying: "As she sings of a relationship of a well-heeled man and a blank canvas woman, she invokes not only the dreamland of the monied classes ( The Hamptons) and their could-be motto 'Money is the anthem of success' but also invokes the spectre of Vietnam with a reference to 'The Queen Of Saigon'." Digital Spy called the running theme of Born to Die, "demonic Stepford moll", which "National Anthem" fit into. Vocally, NME observed that Del Rey sings like a "perfect mannequin" on "National Anthem", criticizing the track for baldly revisiting the beat-driven chorus of " Born to Die". Problems playing this file? See media help.
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